Construction Services

Kubota Announces Executive Leadership Changes

Thirty-two-year Kubota veteran Shingo Hanada has been appointed president and CEO of Kubota Tractor Corporation (KTC) and Kubota North America (KNA).


Shingo Hanada will take the helm as president and CEO of Kubota Tractor Corporation and Kubota North America, replacing Haruyuki (Harry) Yoshida who will retireKubotaHanada most recently held the position of executive officer, Kubota Corporation, and president of Kubota Holdings Europe B.V. and Kverneland AS. He will replace Haruyuki (Harry) Yoshida who will retire from his role of senior managing executive officer, Kubota Corporation, Japan, and president and CEO of KNA and KTC. Yoshida assumed his role as president in January 2019.  

“Kubota Tractor Corporation will celebrate 50 years in the U.S. in 2022, and I’m honored to join KTC as we celebrate our history and our 50th anniversary,” says Hanada. “I am eager to continue the tremendous momentum Kubota has experienced over the last several years under Mr. Yoshida’s leadership. We are committed to expanding our product lines and building our infrastructure to better meet the needs of our customers and dealers, and I am confident we will continue to further strengthen the Kubota brand in the U.S. marketplace and throughout North America in the process.”

Along with Hanada’s promotion, Todd Stucke, vice president, sales and marketing, KNA, and senior vice president, marketing, product support & strategic projects, KTC, will be promoted to executive officer of Kubota Corporation.

Stucke will be involved in the Grapevine, Texas-based company’s operations with a focus on building a strong business structure for the North American market.

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Construction Services

Yanmar’s First Electric Prototype: the SV17e Compact Excavator (Video)

Is it too soon to talk about Bauma, the big European equipment show held every three years in Munich?

We think not, especially when the previews demonstrate what is arguably the biggest and most significant trend in heavy equipment — electrification.

In this particular case, Yanmar gave the press a preshow preview of its first electric mini excavator prototype: the new SV17e. The company positions this machine as an important strategic step in the transformation for Yanmar Compact Equipment and indicative of the direction of the company.

“Our transformation will embrace our entire business and will encompass new products with alternative-fuel technologies,” says Giuliano Parodi, CEO of Yanmar. “The SV17e prototype is a demonstration of our intent to build a sustainable business for our customers and dealer partners.”


Without a diesel engine the overall size and weight of this excavator can be greatly reduced.YanmarThe SV17e mini excavator is aimed at customers in the European market and plays in the 1.5- to 2-metric-ton segment. It is powered by an electric drive with 48-volt batteries and fast charging capability. At zero emissions it not only passes the greenhouse gas test but is also quiet and suitable for indoor and confined-space operations where diesel exhaust emissions pose health hazards to workers.

“The operator is at the heart of this machine, and we have challenged ourselves to deliver the comfort, power, control and precision which we believe will surpass the expectations of professional operators,” says Cedric Durand, director product management.

In preparation for its sales start at Bauma 2022 (October 24 – 30), the prototype SV17e is currently undergoing a product testing regime including field tests.

If you don’t want to wait until Bauma to see the new SV17e in action, Yanmar Compact Equipment has prepared a short film. Watch the SV17e video here: 

And Yanmar isn’t alone in this race to electrification. Check out our other reporting on this topic at the links below:

Cat on electric construction equipment: “We are ready.”Bauma Preview: Kobelco Construction Machinery Europe to show company’s first electric compact excavatorKomatsu, Honda Team Up to Build Micro Electric ExcavatorsJCB, Takeuchi, Ditch Witch and Toro show off electric compact construction equipment at rental show

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